The interesting thing about working in a business is how much it has changed in the past decade or so. It’s true that the main goal of any business is still to bring in customers. However, the methods and strategies used to do so have drastically changed.
For example, in the past, many business owners would speak with their customers on the phone, and even have direct interactions with them. Nowadays, though, businesses are becoming less and less personal with their customers.
As another example, if you’ll notice nowadays, take a look at all the companies who never see their customers directly. In other words, many businesses have completely switched to social media, and their “business” isn’t necessarily a building so much as it is a presence they’ve created online. Of course, though, that’s not to say these changes are negative. If anything, it shows how companies are always changing their strategies.
Speaking of which, have you considered using WordPress for your business? Released on May 27, 2003, It’s one of the most popular blogging websites. On top of that, it’s an excellent platform that can get you started with creating an online presence for your audience. All in all, here are some reasons why it’s important for your business to have a blog.
Another factor that makes WordPress great for businesses, are the numerous amount of plugins. With around 40,000 WordPress plugins, it’s easier than building your own website from the bottom up. What’s also makes these features great though, is that with so many to choose from, you can use them to fit the scope of your site. There are no limitations, and there’s something unique for everyone. Check out the Yoast SEO WordPress plugin, and this SEO audit checklist to make sure you’re following best practices.
One of the benefits of having WordPress for your site, is that it’s completely free. It’s true that there are premium themes you can buy as well, but that’s optional. However, you may want to consider using those in the long run
For example, if you’re new to WordPress and are simply looking to get the hang of it, you may want to try out the free themes first. After all, it’s a good way to test out which ones you want, and what may be suitable to you. Once you get a better understanding of how the site works, though, you should look into buying some premium themes. It’s a step in the right direction for building your business blog.
Not only is WordPress great because it’s free to use, but it’s also an excellent tool for helping you to attract customers. First of all, it’s important to put quality work behind what you’re marketing on your blog. However, one of the main reasons why WordPress attracts customers is because of its popularity. In fact, there are plenty of people who’ve taken an interest in WordPress without even knowing much about the site itself.
Did you know that 17 posts are published every second on WordPress sites around the world? Recent statistics also show that 50,000 WordPress websites are being launched daily. It’s amazing to think these are just small examples of how popular it’s gotten. With that said, let’s look at one more example of the site’s popularity.
Let’s say you had a large audience on Facebook or Twitter, and were advertising the content of your blog. While it may be debatable whether the audience likes the actual content you posted, there’s no doubt people are going to check out the site itself. After all, considering this is WordPress we’re talking about, your customers will give you the benefit of a doubt, and their interest will be piqued. Also, take into consideration that WordPress is the most popular blogging system in use on the web, at more than 60 million websites.
An important factor to consider when using WordPress, is that it helps to build an audience. This is especially true if you advertise your blog on social media. As an example, let’s say you used Facebook or Twitter as a means of marketing the content to your customers. Not only will your customers be attracted to your WordPress site due to its popularity, but if they find your blog content interesting, they may go and tell others. After all, word of mouth is a powerful marketing tool.
Between the free content, and the ability to attract customers, among other things, these tips will lead you in the right direction at establishing WordPress for your business. Now that you know some of the benefits, are you considering using the site? For more information, contact us today. We look forward to hearing from you.